Kaslami
The booklet
The booklet belonged to a car wash with twenty people working a Saturday and no reliable record of what came in or who did the job.
For car washes
menu_book Why Kaslami
Kaslami started with a booklet and a WhatsApp chat.
The name is local South African for my neighbourhood. That is the whole idea: the street you already live on, not a national directory.
Both are normal. Both work, right up until they don't.
The WhatsApp chat
The WhatsApp chat belonged to my partner, three days deep in trying to book a hair appointment.
For salonsI have spent my career on why community businesses fail, and the answer is rarely the work. It is information arriving too late. The takings dip for six weeks and the owner notices in month three. The loyalty card promises a free wash after five and nobody ever counts to five. The cake that had to be there on Saturday is being iced at two in the morning.
Kaslami does not ask anyone to work differently. It takes the way people already work — the regulars, the phone, the street — and removes the chasing.
What that means
Reviewed before it goes live
Kaslami reviews every business profile before it goes live.
Follow the job
Customers book pickup, delivery, or a visit and follow the job.
The day’s requests in one place
Owners take the day’s requests in one place.
The street you already live on
Book the people you already go to. Or put your shop on the list.